3 ways technology has changed the world for home business owners
I love that I was born in this day and age and I don’t know how I could have lived at any other time in history. New technological advancements have made my life much easier as a home business owner. I am excited by the possibilities offered by technology today and by the thoughts of the technology that will be available very soon.
The purpose of this article is to share with you, as a home business owner, some thoughts on how modern technological advancements are improving the way we can run our businesses. If you’re living in the past, it’s time to change your mindset and use technology to your advantage.
Here are three things to think about as a home-based entrepreneur:
Social media and Web 2.0 have changed marketing – The old rules of advertising made it difficult for home businesses to compete with larger companies. The Internet, through search engines, web 2.0 and social media has changed everything in favor of smaller operators. Yes, big companies can use the internet, but if you target your market right, you can still be very successful.
Smartphones have improved people’s lives- I was very late to the idea of a smart phone – even though I have worked in the industry for many years. But now I don’t know how I lived without it. I started with BlackBerry, went to HTC, and now I can’t live without my iPhone. It’s just damn comfortable. I can send and receive emails, call, send and receive text messages, and there are many other applications that improve my life. It takes me back so much time. I can answer a lot of emails and get work done while I’m not working during the day. For example, I often write articles on my iPhone during the day if I’m waiting in a coffee shop or something. I usually save about an hour a day.
You can run a home business but sell to the world- In my opinion, the internet has had the greatest impact on humanity of all inventions. Now, with an internet connection, I can sell my products from home to anywhere in the world. Previously as a home business owner, my target audience would most likely be limited to the surrounding suburbs.
Technology has changed the world, and as you can see from the above, there are three technological advances that have had the most dramatic effect on home businesses.
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