3 Ways to Use Telemarketing for Tennis Clubs
I have some very important information for all tennis club owners.
You should use telemarketing to expand your market reach.
It is cheaper and also faster to implement.
But it should be used in a strategic way that will help you attract more leads and keep in touch with all your members.
It also means you need to train your staff on how to operate the phones for inbound calls, outbound calls, and lead generation calls.
Okay.
Here are 3 ways you can use your phone to grow your tennis club.
1) Lead generation.
Many tennis clubs are just sitting around waiting for potential customers to call them or waiting for someone to see their ad.
Instead of going online and researching companies that would be ideal prospects and contacting them on the phone.
To de-risk them, make your offer a free event for the company and even serve cheap food after the event.
Your club should create a list of the top 25 prospects of local companies and schools that you would like to have as members of your club.
Then contact them and host a FREE event.
You can use just this one to triple your earnings in 2 months!
2) Along with direct mail.
This is a great way to use the phone after using direct mail.
Prospects are already aware of your club and your offer, so they will be more inclined to listen to the details of this offer.
But as I said before.
You must train your staff on how to use the paging phone.
It should be positive and very engaging with the prospect.
Side note.
Make sure they never give up any prospects in your process.
After sending direct mail.
Your staff should continue to follow up on each lead or prospect.
In most cases.
They don’t have to worry about that if you train them properly and have a free offer for the prospect.
3) Thank you, call.
The moment you have someone sign up for your club.
“Have your staff call them the next day and thank them for joining and tell them you’re committed to giving all your members the best service you can.”
When you do this.
You subconsciously plant a seed in the new member’s mind that you run a premium club and you can begin to build a solid relationship with each new member.
Get your employees to plant the referral seed in their mind as well.
This is a powerful way to start any new business relationship.
Because it also proves to them that they made a great decision when they joined your club.
People buy based on emotion and then try to back up that purchase decision with logic.
By calling them the next day.
You prove their logic right!
Now take these 3 telemarketing tips and adopt and adapt them and then apply them in a creative way.
Also.
Don’t stop there.
Keep revising, customizing and optimizing them to grow and sustain the growth of your tennis club.
#Ways #Telemarketing #Tennis #Clubs