4 reasons why retail should invest in mobile app development
Smartphones are no longer a luxury and the traditional means of shopping is not the only means. A study reveals that in the US, sales made through smartphones increased by 101 percent in the first quarter of 2016. The goal of every mobile app development company is to reconstruct the traditional shopping practices, thus improving the model of mobile marketing.
The mobile app is not only the future of e-commerce for now, but also of retail. For customers to get what they want instantly, smartphone apps serve as a personal browsing and comparison tool in their hands. Mobile shopping is gaining more and more popularity because of the convenience it provides. As a result, mobile app development companies offer high-quality and cost-effective technology solutions.
It is m-commerce rather than e-commerce.
According to a recent study, e-commerce accounts for more than 30 percent of all e-commerce and will grow exponentially. Mobile usage is growing at lightning speed by all Google’s internal projections.
The most significant advantage of m-commerce for consumers is that it requires less time for transactions. In addition, users can transact from anywhere and at any time of the day. Users are more enjoying swiping on relevant selected images as retailers are making several types of offers for business promotion. This is all because mobile app developers recognize the needs of the end user and create custom apps that meet user expectations.
Shoppers spend more time on mobile apps than on computers.
Mobile commerce is booming at a rapid rate that provides a platform for this kind of technological change. According to statistics, 90 percent of all shoppers spend most of their time on mobile apps. Retail apps are extremely user-friendly and easy to use. Buyers quickly get access to sufficient information about business products or services. 63% of Americans today prefer a mobile app because of the smooth convenience it offers.
A more engaging user experience
UI-UX are essential aspects of retail app development. Users appreciate using apps as each one has its own unique features that often follow industry standards. Surveys reveal that most of the buyers give the app a chance once or twice.
Developers creating a feature-rich retail app is increasingly successful as it provides an immediate impact to first-time users. Many apps are available in play store but only few of them matter.
The growth of mobile applications is blazing.
There is a regular shift from mobile web to mobile app-based purchasing, which means apps are more accessible and acceptable. The growth is increasing day by day, inspired by the huge increase in the number of mobile devices. Shoppers use their smartphones to see what’s around them, and today’s retailers need to be smarter about effectively implementing a mobile app and meeting the needs of mobile shoppers. For longevity, success and prosperity, it is extremely important for retail app developers to create apps that have a clear viewability factor.
Building successful mobile apps with high traffic is the ultimate goal of development companies. Many shoppers still enjoy the in-store experience as they get to touch, see and try products that they can’t online – but that’s a much smaller number of consumers. Retail app development benefits shoppers with up-to-date market trends. Soon, mobile retail will completely replace traditional retail as the preferred means of shopping.
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