6 Keys to Smarter Home Selling Strategies!

6 Keys to Smarter Home Selling Strategies!

After more than 15 years as a licensed real estate agent in New York State, I have witnessed situations where homeowners seemed to maximize their sale prices while at other times achieving far less satisfactory results! The reality is that effectively, successfully marketing and selling a house takes time – time tested, timely, well thought out, strategizing and often hiring the best real estate professional for your specific needs and priorities! A well thought out strategy requires several factors and considerations and, starting from the beginning, in a wise and effective way. With that in mind, this article will attempt to briefly examine, research and review 6 specific keys to significantly wiser home selling strategies.

1. Start with a competitive market analysis (CMA), which is professionally designed and created: Rather than basing your listing price (the price you’re offering, the house – for – sale, the market) on emotion, greed or overly rosy predictions, the best way to do this is to use a competitive market analysis that professionally looks at what similar houses are selling for in the specific local real estate/housing market! This should show a price range based on reality, economic considerations and competition!

2. Current market conditions: When comparing sales prices, it is essential to base them on very recent transactions and actions, sold price, not just offered/listed! In addition, is the local market a seller, buyer or neutral? Hire a real estate agent who will make you the best – informed, consumer and seller!

3. Features of the property: How does a particular house and property compare to similar ones in the local area? What characteristics make this house more or less attractive and valuable? Does the style, size of the room, and overall condition make it more or less desirable? How about attractiveness? When potential, qualified buyers view and/or walk past a property, does it engage them in a positive, compelling way?

4. Supply and demand: Current demand and supply, impacts, listing and sale price! When home inventory exceeds demand, it’s a buyer’s market and the competition for qualified, potential buyers increases! When the opposite happens, we often see significant price increases! When it is somewhere in the middle, it is a neutral set of conditions and a specific, well thought out and designed plan is required!

5. Buyer Perceptions: Often the buyer’s perceptions, positive or negative, determine how a property will perform relative to others! Why do you think sellers spend on staging a home to help it sell, for the highest price possible, in the shortest amount of time?

6. Mortgage interest: We have had record or near record low mortgage rates for a significant amount of time over the past few years! Because this allows people to qualify for larger amounts of money (to borrow) and afford lower monthly payments, it creates rising prices because buyers feel they can get more – bang – for – the – buck ! However, this is often somewhat uneven because every property does not go up at the same rate!

If you are considering selling your home, hire an agent to evaluate and explain how best to use these 6 keys, as well as other relevant ones, and how they can benefit you! Since for most, the value of their home represents their biggest asset, doesn’t it make sense?

#Keys #Smarter #Home #Selling #Strategies

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