6 Tips for Getting More Business Christmas Card Referrals
The holidays are the one time of year that everyone thinks about sending greeting cards. This time of year is also one of the most important times of the year to send cards. These tips will help you get more referrals from your cards and avoid some common mistakes.
1. First and foremost, business Christmas cards tend to get more exposure than any other card you send.
It doesn’t matter if you’re sending cards to other business professionals or to consumers, we all love to display them during the holidays. We can put them on the office shelf, office door, cubicle wall, or our custom customers will put them on the mantel, refrigerator or bookshelves.
As our cards go on display, we want to take special care and make them really stand out. This simple strategy is one of the easiest to ensure we get more referrals.
2. Whatever you do, don’t be boring with your business Christmas cards.
Boring cards purchased from the store will never be picked up and reviewed. I recommend giving special attention to creating a fun and unique personalized Christmas card. You can use technology like Send Out Cards to make a fun card with your photos. Use a photo of the staff having fun instead of just a logo. Human nature is such that we are drawn to pictures of people, especially if we are in the pictures or know the people in the pictures.
If you make it boring, no one will pick it up and ask “Who’s this from?” How many referral opportunities like this do you get if you send a boring, store-bought holiday card?
3. Send your cards early. Don’t wait for the last minute!
What happens during the holidays? Holiday parties! If your Christmas card is a first and is fun and interesting, it will definitely stand out. When people come to the holiday party, many more of them will see your card and have the opportunity to take it. If you send it late, there may not be room left on the shelf for your card. Not only that, but it can arrive after the holiday parties are over. By procrastinating and sending your card late, you’ll miss out on an opportunity for free referrals.
4. Send yourself a test card NOW.
Since we’re talking about custom Christmas business cards, it’s important to send yourself a test now. Don’t wait for the last minute. That way, you have a chance to check it and make changes before you send it to your customers. There’s nothing worse than sending out 300 personalized Christmas cards to clients only to find out you have an obvious typo or your photos aren’t printing correctly.
5. You will have a much better chance of your card being exposed if you use a vertical design instead of a horizontal one.
Since Christmas cards tend to show, you need to make sure you don’t use a horizontal design. Since horizontal cards tend to fall off easily, they won’t stay on display as long. Also, you can place more vertical cards on a bookshelf or mantel, so you’ll have a better chance of it being selected for display.
6. Don’t ask for referrals in your business Christmas cards.
If you asked for testimonials in my Christmas card, I know you really didn’t give a damn about me. I know you are only sending me this to try to get more referrals.
You want your customers to feel that you care about them. If you make them feel like you don’t care, then they won’t trust you with referrals!
If you follow the tips outlined above, you’ll make fun and interesting holiday cards and naturally get referrals from them. Just by having fun and letting your clients know you’re a real person, you’ll get more referrals.
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