Advanced Mobile SEO TIPS for Mobile Marketing
In 2016, Google introduced the mobile index system to ensure the best user experience for its mobile users by prioritizing mobile-friendly websites. This new indexing system will first look at the mobile version of your website to determine rankings. Websites without a mobile version or poorly optimized mobile websites will disappear even further in the search engine results pages (SERPs). But the good news is that this mobile SEO is simple and easy to perform tasks.
Advanced Mobile SEO Tips for Mobile Marketers:
Mobile SEO is nothing but conventional SEO, content creation and branding to stand out online. These white hat mobile SEO tips will help you avoid search engine penalties and maintain better online visibility.
1. Google My Business: Mobile Online Marketing.
One of the most important and effective mobile marketing moves business owners can make is to sign up for a Google My Business account. It’s free and easy, just fill in the information as best you can and add as many photos as possible of your business. When people search for the keyword that is related to your business, they are more likely to see your second listing first. So, consider using it for mobile marketing.
2. Use of Social Media:
According to reports, the average mobile user spends 80% of their time on social media out of the total time they spend on mobile devices. These social media sites bring huge amount of traffic to your website. So to improve visibility for mobile users, prioritize your social media marketing strategy. Posting frequency, content quality and an optimized social media campaign will help your brand stand out. Also, read our guide to content marketing.
3. Take advantage of mobile SEO plugins:
If your website uses WordPress or another content management system (CMS). you can use various plugins to make your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plugins to optimize images, improve speed and take care of other important mobile SEO factors.
WPtouch is the popular all-in-one WordPress plugin that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plugins to create a mobile-friendly website and improve visibility.
4. Use keywords for mobile users:
Mobile users have been proven to search differently than other desktop users. Optimize your content for mobile key search phrases to get your content in front of the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons from within the Google Search Console.
5. Improve page load time:
When it comes to mobile SEO, page load time is the most important issue. There are many factors that determine page load time. Gzip compression, image optimization and using Google AMP (accelerated mobile pages), there are some tools and plugins to perform these tasks and improve faster loading of mobile web pages.
Final words:
The digital marketing trend has changed the entire marketing scenario. Mobile SEO becomes the most important task for all bloggers and webmasters for mobile marketing.
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