Advertising on Facebook – 9 useful tips
Depending on your budget, you can place a good and effective Facebook ad, but alas! It doesn’t matter at all if you don’t have a huge corporate budget to invest, so no problem. Remember that sending cost-effective good advertising to a reservoir of millions of members means as a mathematical rule that more than 20% will certainly know about your Unique Selling Proposition (USP).
A good tip is that when working with these social networking systems for commercial purposes, you should have some marketing knowledge for better efficiency. Facebook marketing strategies and social media trends are constantly changing due to this ever-growing database of members. Facebook has evolved from a small student networking system and placement of banner ads targeting students to today’s larger and more sophisticated advertising system.
In the recent past, it was a rule to place web-targeted banners, placing social ads is one of the most attractive ways to generate profits and the latest trend. The social ad system is closely related to a list of friends and takes into account personal data that people put in their profiles, these particular ads can be shown to segmented groups whether by age, gender, location, language, marital status, preferences for likes or dislikes, keywords people put their profiles and so on and so forth.
A social ad is basically a graphic with descriptive text. They appear either in people’s news feeds or in the Facebook ad space (bottom of every screen), it will depend on how much you want to pay to have them placed.
Here are some tips to place a free social ad, then you can increase your budget depending on you and your overall campaign:
1 – Click on the Advertisement link and click on the “get started” tab.
2 – Try to determine if you want to drive traffic to your website or Facebook fan page
3 – Define your target by selecting the Demographic-Based Preferred Audience tab if desired
4 – Prepare a good mind-bending copy and hire a graphic designer for the visual impact graphic, when you feel everything is right, upload it. Ad text should not be more than 25 characters for the headline and 135 characters for the body text. The image to be uploaded must be set to 110px wide x 80px with a 4:3 or 16:9 aspect ratio. Upload file size must not exceed 5 megabytes.
Facebook social ads don’t allow Flash animated graphics, although they are working on it, in the meantime you can use an external server or apps to save it to your fan page. Please remember this golden rule: Headline text is more important than the image, test it more and more until you are completely satisfied with your overall CTR.
5 – Determine what payment system you want. You can choose CPC or CPM
6 – Test your ad for any additional bugs or errors, once you’re sure of everything, enter your credit card information to officially start your Facebook campaign
7 – Check your daily stats as well as deep demographics, please always check your impressions and clicks, you can do this in the daily stats tab, this can also be displayed as a nice form of graph
8 – Remember that prices tend to go down and down the more people click on your ad at a normal CPM and rate base, so tweak and click to improve your existing ad campaign, continued better ad clicks means consistently better low cost per click
9 – If you have a huge budget to spend, you can use Facebook Beacon, Sponsored Marketplace Ads, Sponsored Stores or Sponsored Groups. It’s good to know that measuring the effectiveness of a social media campaign is sometimes difficult to track.
There is no holy rule to follow, but you can track performance by monitoring your web traffic, measuring ROI, tracking how many contacts or followers you have so far, and very importantly public perception and awareness of your brand, service or idea. that you promote or sell.
Facebook marketing is growing in many countries outside the US, for example in Europe Facebook advertising ads are somehow cheaper than American ones, Italy for example is the leader so far. These foreign clicks show a less saturated projection and most of their end users are not just students. Constant growth on a demographic basis affects Facebook, users over 30 are now part of the family, making this business one of the most profitable.
Remember, it’s always good to start small if you want to try this system, then you can increase your expectations and budget of course.
#Advertising #Facebook #tips