Business Mortgage Business Marketing
As interest rates rise, it starts to hit the mortgage business. Fewer and fewer are looking for refinancing and property sales are slowing. This means it’s time to up your marketing game as there are fewer takers. With that in mind, let’s talk a little about your online marketing and advertising.
Your new task is to reach more people to collect the same number of sales. To do this, you need to start talking to potential customers as if they were sitting with you over a cup of coffee. You know the questions lenders will ask, and you already know the questions your prospective clients will ask.
With that in mind, let’s take a look at an example that you can customize for a website, brochure, email, or for email or social media.
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Do you want to own your own home? Looking to buy a bigger home? Are you home shopping now but need a loan pre-approval to stay involved while you make an offer on your dream home? We want to take the stress out of qualifying for a home mortgage – no surprises, no extra fees. It always works hard for you every step of the way – and advises you on everything in advance.
Our company has 30 years of experience in the mortgage business. We don’t work for a bank. We do not work for a direct lender. We work for “YOU” and are on your side to win! We are able to provide you with wholesale pricing by shopping from many sources and with lower overhead and the efficiency that comes with experience, you pay lower fees.
We can get you the best price and we have the experience to prove it. If the deal doesn’t go through, we don’t get paid, so we work extremely hard to get you the mortgage you need that’s right for your property purchase.
Depending on your situation, we have a number of potential options – we’ll help you choose the best strategy for you. A lot will depend on how much you want to borrow and on checking your current financial situation:
1. Credit rating
2. Current income
3. Outstanding debt
4. Personal funds (savings)
We can help you with government guaranteed loans such as FHA, USDA/RHA (Rural Home Loan) or VA loans. You’ll have a choice between a 15- or 30-year fixed-rate mortgage or an adjustable-rate mortgage (ARM). If you need a Jumbo or Super Jumbo real estate loan, we can do those too.
If you’re trying to buy a home but won’t be able to close the sale of your current home in time, we can help you get a bridging loan to bridge that time gap. Remember: we work for you. We are on your side to fulfill your real estate needs, wants and dreams – within reason, of course. All we want is a chance to earn your business.
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Now it’s your turn to take that sample and rearrange it in a way that fits the dynamics of your business, and then you can hit the road with some new marketing to make up for the mortgage industry’s temporary slowdown. Think about it.
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