Cost-effective business writing and training strategies for small businesses
Business strategies are often focused on one specific direction rather than encompassing multiple goals. While this narrow focus can allow for a process that is easier to monitor and facilitate, it can also have various disadvantages. This article will discuss one example that illustrates how combined strategies involving business education and technical business writing can be more cost-effective for small businesses than considering each separately.
Cost effectiveness is a useful tool that serves as the “judge of management” in most situations involving choices and decisions such as those described here. While this may occasionally require a small business owner to get help from a cost efficiency expert, judicious use of this specialized decision-making tool always deserves serious consideration. For those unfamiliar with the benefits of cost-effective solutions, here’s a quick summary:
- Simply put, the process requires a comparison of costs (which includes both time and money) and what you get for your money in both tangible and intangible terms
- Once this comparison is made for each of several possible choices, it is a short step to a more objective evaluation of multiple alternatives
- When evaluating the “effectiveness” or results of an action taken, it is also important to analyze the consequences of not doing something
- Peter Drucker described the concept indirectly when he said, “Efficiency is doing the right things.”
How does this relate to business training and technical writing? One practical approach is to first look at training and see where it can be most cost-effective for the small business. Although there are many different as well as conflicting reports on how effective business training is in actual practice, there is some consensus that a short list of less than ten training activities routinely provides the most cost-effective results. Business writing is on the short list.
Most small businesses regularly seek to increase their sales revenue, and business proposal writing is a viable strategy for achieving this goal. However, many companies often lack the advanced and specialized business writing skills needed to produce effective proposals. How do you think this critical ability could be added? If training is the answer, why is there any hesitation to move forward with this dual strategy?
The biggest obstacle to using business learning and cost effectiveness is probably that these concepts are simply misunderstood too often. But with risks and issues to deal with, small businesses should make an effort to gain practical understanding. What are the consequences of not doing this?
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