How Google’s mobile-first indexing affects your website

How Google’s mobile-first indexing affects your website

If you want to make sure that you keep your SEO results and maintain your positions in the search engines, you better pay attention to the latest updates of the biggest search engine; Google. Below you will find several reasons why Mobile First Indexing may be affecting your page.

Mobile usability issues on your site

If your site has mobile usability issues and is difficult to navigate on tablets or phones, it will hurt your search engine rankings. you will need to make sure that the links and buttons are not too close to each other and that the text can be read on each screen. Probably – if you are using an older template – this will be a problem. You might want to get a responsive theme, but that’s not enough.

Mobile speed test

Once you’re confident that your site performs well on mobile screens and provides your visitors with the best possible user experience, it’s important to speed test. Most sites like Google page speed checker and Pingdom Tools will tell you about page speed on desktop and mobile devices. Anything under three seconds is good, but anything over six seconds will just ruin your search engine rankings.

Google page result

You’ll also need to look at your page quality and performance score. Log into your Google Webmaster Tools account and search for issues. If there aren’t any, you can still make improvements, especially if your site is loading slowly. Consider the origin of the traffic. If you have an international audience, you might be better off using a CDN service. CDN stands for Content Distribution Network. As an example, if your host is located in Austin, Texas, and all the servers are there, and your traffic is coming from Europe, it will take some time for the server to respond. A CDN service can solve this problem.

How to update your site

It’s important to update your website and check load times regularly, especially after installing new plugins or widgets. However, changing to a lighter theme is another option that can work really well. Instead of paying thousands to a web designer to create a new site, you can simply add speed optimization plugins or change settings manually. Getting a fresh install will probably fix the problem. You can also get a mobile first optimized site developed by LMNts Marketing.

The mobile performance of your website matters. Make sure you check your rankings and page speed to keep traffic flowing.

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