How to create a brand professional that people want to get behind
Have more than a blog and social media account.
In case you wish to generate significant influence as a business online, having a blog and social media account is definitely not enough. What is crucial is to be aware that there needs to be a brand behind this blog and social media account. There has to be something that makes people feel like a whole, not just a bunch of posts and comments that don’t connect together. Having a logo does not automatically make your site a brand. To have a true brand, you need to understand what is behind all the text you can write, it is like the essence that is deep in your whole platform, it is the little thing that makes it special. Once you have a brand you will have fans to achieve this you need to create yourself and image, that image you create needs to be exposed.
When can you conclude that you have a brand.
You may be asking yourself, if I have the logo on my site but it’s not the brand, then what is it? Something is quite obvious, a brand without a name is not a brand. When you register your business, you give it a name, right? This name will also be the name of your online site. The big company Google says that brands are more successful in SEO nowadays, while at the same time, from the user’s point of view, branded sites can be seen as even more professional than sites without defined brands. A good example of this: if you call your site “Sports World”, it will perform much better than simply calling it “Sports Articles”.
Visual language of your brand.
Something that is also very important in this concept is having a “visual language” on your site. Once your logo is created, the next step is to choose the colors and also the images that relate to your business brand and form the basis of your brand logo. Once you have all of these elements, you need to combine them into everything else you develop for your site. For example, if your logo has the colors black, brown and gray then your website should use those colors, the same for your social media accounts, it’s about extending your visuals to everything you create from here on out for your business.
So the work doesn’t end there. Now you should be able to create what is called “The Mission”. This is the more important aspect of your brand. Some experts say that this mission statement is what needs to be defined first. A “mission statement” is just a short paragraph that explains what your business is about. Basically what you do and the reason behind it. This includes the goal you have, the vision, and also the commitment you make to make it work. Once you define this, you will have a better vision of what your business is and based on this you will get the inspiration you need to create the elements of your business, the logo and the name are a few of them. At this point, you’ve made your business name and your logo mean something, so now people can get behind you and your business.
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