Inexpensive ways to advertise your business in direct marketing
TITLES THAT SELL
When it comes to selling a product, nothing is more important than quality
the product itself. If you have a good product, showcase it and attract word of mouth
advertising will be easy. Customers will recognize that there is intrinsic value
as a product; and they will buy it and spread the word to their friends.
However, when it comes to selling the same product, the next most important
what matters is the quality of your ad. Even if your product is excellent, you won’t
you get a lot of word of mouth unless at least a few brave people are willing
to purchase the product initially to get things started. And that’s the only way
it happens if you convince them to do it. And this is where copywriting comes in.
Copywriting, for the uninitiated, is the art of using salescopy to persuade readers to become buyers.
I’ll give you a comprehensive list of “fill in the blank” titles for all occasions.
Creating a winning headline
There are five important components to any winning title.
ïƒ¼ Talk to your audience
ïƒ¼ Use psychological trigger words
ïƒ¼ Use a good title formula
ïƒ¼ State a great benefit or suggest a puzzling question
ïƒ¼ Read news headlines for inspiration
we’ll look at some “fill in the blank” titles. All you have to do is choose a title from the right category, fill in the blanks, and add it to the top of your newsletter or shrink page. Shape the rest of your copy around your chosen headline.
1. The reclusive Internet mogul finally reveals the secret to success in [Name of Niche]
2. [Your Business] Launches a powerful new product that promises to change the market [Product Niche]
3. After [# of Years] years, [Product Niche] Finally, we will witness a great innovation
4. A new product shakes up the market for [Product Niche]
5. An age-old secret helps people become more successful in their [Profession/Hobby]
6. Getting rich doesn’t always have to be hard, he says [Your Name]
7. Pioneer, [Your Business Name]offers solutions where other companies cannot
8. Shocking developments are on the horizon, says Internet Mogul
9. [Your Business] Reveals Master Plan to Revolutionize the Market for [Product Niche]
10. The internet mogul claims he knows why you’ll never succeed [Task/Hobby/Profession]
11. News Flash: This innovative new idea might just change the way you do business
Business… for good
Interrogative style headings
1. Are you ready to get serious? [Job/Product/Task]?
2. What would you do if you became a millionaire in just one year? If you
Take it [Your Product]you may just have to answer this question.
3. Do you know the secrets of [Hobby/Profession/Task]? Find out what
You have been missed.
4. Your colleagues know something you don’t. Are you ready to learn
5. Is your business living up to its potential? Find out why it might not be.
6. Are you ready to transform your life into a more positive one,
7. Are you bored? [Problem #1] and [Problem #2] Preventing you
From Achievement [Goal]?
8. Do you feel like progress is elusive? It’s like you’re running on
The hamster wheel? Find out how to move forward [Profession/Business/Hobby].
9. Are you ready to take your future into your own hands?
10. Did you know that two small problems can kill you [Business/Love-Life/Career]?
Titles in the style of benefits
1. Learn the five main things science suggests you do
Become successful in [Career/Business].
2. Use my proven methods to [Achieving Goal #1] and [Achieving Goal #2]
just for days!
3. Finally experience the benefits of using real, effective, authentic [Type
4. There is an important difference between [Your Product] and everyone else:
[State Biggest Benefit of Your Product].
5. Change your life overnight with [Name of Your Product]!
6. Improve your energy levels, get healthier and enjoy your life
Fullest use of my proven strategies
7. Steal my ideas to make your business more powerful, efficient and
8. It took me [# of Years] Years to learn this. But you can learn it in as
A bit like [# of Days] Days.
9. Tired of the rat race? Find out how to break out of your cage using My
Patented strategies for success in [Name of Niche].
10. Tired of your poor ability to [What Product Does]? Make the switch
to [Your Product] and change everything in just days!
How to style headings
1. Learn how to change your life and career just a little bit [# of Days] Days
Using my proven system.
2. Don’t despair. Find out how to increase your profits just a little bit [# of Steps]
3. Find out how other, ordinary people like you go wild
Successful at [Career/Hobby/Task].
4. Learn how to triple the amount of traffic coming to your site
Just [# of Days] Days.
5. Learn how to transform yours [Career/Hobby/Relationship] in Just [# of
Days] Days and [# of Steps] steps!
6. Learn how the experts do things. Adopt my proven system for change
How are you [Whatever Your Product Promises].
7. How to build an empire from the ashes of your failed business venture
8. How to improve your relationship with yours [Spouse/Kids/Family] without
Hurting Your [Career/Other Goal]
Trigger Word-style headings
1. Seven explosive secrets that are guaranteed [Product’s Promise]
2. I’m tired of paying outrageous amounts for [Niche Product]? Download yours
Copy for free.
3. You may be shocked to learn what science has to say [Niche]
4. Warning: If you think your business practices are “good enough,” You
It could be an unpleasant surprise
5. Fast earn big and slow fade with time. Learn why it’s coming
Revolution in [Your Niche] It can transform your business [Slow].
6. The world is changing around you. Adapt to Times or Face
Disappearance. Read on to learn how [Your Business/Your Career/Your
Family Life] It will change… Forever.
7. Learn the 10 dangerous secrets every successful person hides [Your
Niche/Career] He knows, but you don’t.
8. Generate a hurricane of revenue [Niche] Using these secrets
Strategies that even some of the best [People in Your Niche/Business]
I do not know
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