KFC apologizes after Kristallnacht ad in Germany
Kentucky Fried Chicken (KFC) fast food chain branch “drive-in” counter menu. Germany’s fast food industry wants to expand its drive-thru counters to keep customers in line after major setbacks in the coronavirus pandemic.
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KFC apologized this week for sending out a mobile app notification telling German customers to “treat yourself” on Kristallnacht.
Kristallnacht, or Night of Broken Glass, refers to the pogroms against the Jewish people in Germany and Austria carried out by the Nazis in November 1938. Some consider it. The beginning of the Holocaust.
on wednesday Yum brands Chain sent out a notice saying: “This is a day of remembrance for Kristallnacht. Enjoy some more mild cheese on your crispy chicken. Now at KFCheese.”
KFC said the notice contained a “clearly unintended, insensitive and unacceptable message”.
“We understand and respect the gravity and history of this day and remain committed to fairness, inclusion and belonging for all,” KFC said in a statement.
The fried chicken chain said it uses a bot associated with national holidays to generate notifications for its mobile app. KFC said it did not properly follow the chain’s internal review process, which led to the alert being passed on to customers. It added that it has stopped app communication to ensure the error doesn’t happen again.
Recent anti-Semitic comments by rapper Y, formerly known as Kanye West, and NBA player Kyrie Irving have added to concerns about growing hatred against Jewish communities. In response to Ye’s comments. Adidas has cut ties with the rapperand Gap removed Yeezy items from its stores. Nike co-founder Phil Knight told CNBC that the company’s relationship with Irving is likely over.
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