KFC Germany apologizes for Kristallnacht ad
KFC Germany has apologized An “offensive” message sent to customers on Wednesday that appears to link to a sales promotion The annual commemoration of Kristallnacht.
According to Twitter users, KFC app users in the country received a message encouraging them to celebrate their day with crispy chicken and cheese from KFC. who shared screenshots Message in German. The initial message was apparently followed by another message saying the first one was wrong.
Kristallnacht, often translated as “Night of Broken Glass,” refers to a series of violent raids by the Nazi regime on Jewish businesses, homes, and synagogues in 1938.
“An automated push notification was accidentally received earlier today [SIC] issued to users of the KFC app in Germany, containing a clearly unintended, insensitive and unacceptable message,” KFC Germany said in a statement sent to CNN Business. “We understand and respect the gravity and history of this day and remain committed to fairness, inclusion and belonging for all.”
“We sincerely apologize,” the statement continued.
KFC Germany has not confirmed the language used in the alert.
The company explained that it relies on a “semi-automated content creation process related to calendars that include national holidays,” adding that “in this case, our internal review process was not properly followed, resulting in the distribution of an unapproved notification.” »
KFC Germany announced yesterday that it has suspended communications from the apps while it reviews its process to make sure something like this doesn’t happen again.
In this case, the company was able to blame the error on the automated system. But brands often get their messaging wrong around holidays or memorial days, especially those that mark a painful occasion.
Brands rushed to create messages and products for the holiday this year, and many missed the mark. Few relied on racist tropes to mark the occasion while others treated it as a stingy holiday, leaving people disappointed and hurt.
KFC’s message caused such outrage among some German customers and drew widespread criticism on social media.
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