Mobile App Development Trends to Watch Out for in 2018

Mobile App Development Trends to Watch Out for in 2018

Staying unique and relevant in this competitive mobile app market can be challenging due to the deluge of new apps that flood the app stores every day. The Google Play Store put the number of apps it had at the end of 2017 at 3.5 million, while the Apple Store came in second with 2.1 million. Apps have become a multi-billion dollar industry, generating revenue for businesses large and small, and there are many stories of successful businesses that started from a great app. In 2018, the evolution of application development is entering new frontiers such as artificial intelligence (AI) and the Internet of Things (IoT).

Tech industry giants focus on these concepts, among other things, at their annual developer conferences. Microsoft kicked off its Build 2018 developer conference in Seattle, and Google just kicked off its annual Google I/O 2018 conference, with both companies highlighting the larger roles of AI and IoT in their respective ecosystems. Here are some other announced things that are trending app development in 2018 and beyond.

Smarter assistants

The development of AI has paved the way for even more intelligent voice assistants. It has improved mobile applications such as recommendation engines, behavioral targeting and a more personalized social experience.

Google Assistant has now evolved into a more advanced AI that can understand multi-level context and have a more human conversation with the user. It can now call companies that don’t have an online presence and speak with their representatives on behalf of the user to book a reservation or inquire about holiday hours.

Cloud computing

The introduction of cloud computing has expanded the capabilities of applications by improving their storage or computing potential and are no longer bound by the limitations of the smartphone. Apps like Dropbox have been around for many years, providing cloud storage for both individuals and businesses and adding additional features such as encryption and file or folder sharing.

Mobile and desktop sync

Mobile apps should replace desktop apps, but sometimes the best solution is better integration between apps and desktop operating systems. Windows 10 announced Timeline, which aims to communicate seamlessly with iOS and Android phones to give you a more seamless experience when switching from phone to desktop and back again. It allows you to send SMS or email and browse a shared web page from Windows 10.

Internet of Things

The Internet of Things (IoT) is a term that describes a system of devices that is connected to the cloud to give applications the ability to perform remote operations, automation and monitoring. There are many IoT products that have been introduced by various manufacturers, including connected cameras and smart appliances.


The rise in popularity of Bitcoin has shed light on the importance of blockchain technology, which is the backbone of cryptocurrency. Blockchain is an open electronic ledger that is constantly updated and shared with the internet community. It shows all transactions that take place with cryptocurrencies such as Bitcoin so that there is a public record of their movement. Its open nature ensures security against fraud and makes it an attractive option for mobile banking solutions and e-commerce applications.

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