Twitter Marketing – Using Twitter to market your business
Twitter Marketing: The Wave of the Future, Huh?
Twitter is a news, conversation and information gathering network. No other network on the planet has instant breaking news delivered by ordinary citizens who experience the news. There are several “personal update” networks similar to Twitter, but none offer the same speed and convenience. Using it for marketing, on the other hand, is something else entirely.
Right now, Twitter is flooded with marketers sending out link after link after link to buy products, visit websites, and even learn how to “market on Twitter.” The problem is that the links become recognizable – much like how a telemarketing phone call immediately turns on your warning signs when you answer the phone. So the years of traditional Twitter marketing may be coming to an end.
What doesn’t end is the ability to talk to your customers. Comcast and Southwest Airlines actively use Twitter to solve problems, hear customer complaints, and eavesdrop in real time on actual conversations about themselves. Check out the 60 Minutes episode about the people of Virginia and how some people’s addiction to Mount Dew has caused their teeth to decay. PepsiCo. was immediately able to track what people were saying about the episode and was able to gather information about how to react from their customers. This kind of covert marketing intelligence gathering is too valuable to disappear anytime soon.
Finally, the social interaction that Twitter offers will give small businesses a chance to interact with potential customers. While it’s less of a marketing strategy and more of a long-term branding plan, this one-on-one interaction that other people can see will reap benefits for any small business.
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