Use text messaging to drive spa and salon business
This guide offers you practical examples of how to use text messaging to boost your business.
PROMOTE YOUR BUSINESS
Encourage customers to visit more and spend more. Use text messages to send your offer to your customers – every time!
IMPROVING OPERATIONAL EFFICIENCY
Make sure managers stay on top of critical issues with automatic text alerts for customer service issues, operations or even theft.
AUTOMATE CUSTOMER ENGAGEMENT
Reduce your own administrative efforts without sacrificing excellent customer service. Keep customers engaged with automated text messages.
“Do you know what time it is? Time for a haircut! Come in for a haircut this Tuesday and get 20% off your service!”
Promote your business
Wouldn’t it be great if you could ensure that your amazing promotions are seen by your customers? Text messages provide such a view
visibility – most messages are read within seconds of hitting send. With targeted segmentation, customers get the right promotion
at the right time and you get amazing results.
Use text messages to…
INCREASE TRAFFIC ON LOW PERFORMANCE DAYS
1 REWARD, CROSS-SELLING OR ADD-ON SERVICES
Hi Michelle, we look forward to seeing you at the spa for
massage! If you wish to add a pedicure we offer 10%
discount for both meetings – today only!”
2 ANNOUNCE EVENTS
“Get away for a special girls’ night out and come home looking years older
younger. Curious? Join us for a botox party this Thursday night!”
For example, if you have an empty schedule of a
certain day, send a campaign to guests who visited on
the same day exactly 6 weeks ago, inviting them to come back.
3 REMIND GUESTS TO SEE WHEN THEY HAVE NOT BEEN IN A LONG TIME
“Hi Susan! It’s been a while since you’ve been in for your regular spa facial. Since you are one of our favorite guests, we would like to give you
10% off your next class. We hope to see you again soon.”
4 RETAIL BY OFFERING A DISCOUNT OR PROMOTING A NEW LINE
“Is your skin lightening cream running low? Don’t worry, we have more at the spa! Come in this week to restock and
you will get a 15% discount. http://www.spabliss.com/webstore “
5 PROMOTE HOLIDAY SPECIALS AND GIFT CARDS WITH A DISCOUNT OR PROMOTION
“What’s better than a box of chocolates for Valentine’s Day? A salon gift card, of course! We sweeten the deal with a 10% discount
on gift cards this week.”
“Celebrate Mother’s Day together! Buy a $100 gift card for mom and get a $25 gift card free.”
This is only the beginning.
with Zenotis your spa’s automated marketing functions, Salon business, you have the power to run virtually any promotion to drive new business.
With incredibly flexible segmentation tools, you ensure that the right message goes to the right customer with minimal effort. It’s easy and drives real
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