Using custom branded surface protection to incentivize referrals

Using custom branded surface protection to incentivize referrals

As homeowners and potential buyers walk around their homes under construction, they can often be surprised by how much dust, debris, and other materials are left in place. For those unfamiliar with construction, this can be a very negative surprise, as they like to imagine their new homes as flawless and perfect. However, by protecting the siding in the home, builders can avoid this problem altogether and even impress their customers.

Using surface protection on a project not only helps keep surfaces clean and free of damage, but can act as a great advertisement and selling point for potential new customers. By showing the homeowner that you care about protecting the siding in their home, they are much more likely to refer you for further business.

To make the most of these positive testimonials, builders can use specially branded surface protection on their projects. Everything from floors, doors and tubs to floor vents can be branded and used to positively reflect the builder or subcontractor on site.

Hardwood floors and other custom flooring are absolutely essential for surface protection. Not only are floors the most susceptible to damage, they are carefully chosen by the homeowner and are very expensive to repair and replace. There are several floor protection options that can include custom builders logos. Surface Liner Vapor hardwood floor protection is the leading breathable fabric based floor protection available and can be custom printed in pallet quantities as well as RamBoard. Floors are among the most noticeable and visible coverings, so taking care to protect the floors is one of the first things a potential customer will notice.

While it may seem like a minor fixture compared to expensive granite countertops and custom wood cabinets, covering new toilets is a method that builders told us consistently impresses homeowners. Using a custom toilet cover, such as a toilet roll, keeps toilets clean, but most importantly shows the customer that the toilet has not been used.

ProVent duct covers are another inexpensive surface protection product that can be custom made to include the builder’s company logo. Air duct covers are yellow plates that screw to the floor vents using the vent hardware that is already installed. They filter dust from falling into floor openings. Custom printed channel covers are an increasingly popular method by which large commercial builders use surface protection to impress potential customers.

Not only does it protect the surface to prevent damaged coatings, but it can also be used to advertise the builder. Using ProVent drain covers or toilet liners keeps these finishes clean and also gives a positive image to the builder. A number of surface protection materials can be modified and printed with builders’ marketing materials on them. Surface protection materials can make a positive difference for home and custom builders.

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