Virtual vs. actual home scene

Virtual vs. actual home scene

More often than not, a home is a person’s largest financial investment. Therefore, it is extremely important to find the best marketing strategies when selling a home. Staging is an important part of the real estate marketing plan and must be considered in order to sell the home faster and for the most money. Brokers can suggest that an occupied home consultation is needed or recommend full presentation services, along with rental furniture and accessories for all or key rooms in an empty home. Virtual Stage Consultation saves time and money by discussing stage advice over the phone after analyzing real property photos via email. Using virtual staging software can be a lower-cost marketing tool for vacant homes, but it may not be as effective as actual home staging. There are many differences between these types of stage strategies.

Virtual rendering is the process of creating computer renderings of an interior design concept from a digital photo of a room to help potential buyers visualize the space. These renderings are often used by builders and investors when marketing homes for new construction or rehab properties. Illustrations can be used to show flooring, cabinetry, trim, and other material options, especially during the pre-construction or development phase. Virtual photos can also show what a future home remodeling project might look like and are useful for showing decorating ideas to clients. However, an actual vacant home staging or a model home staging for a new community has proven to be most effective.

Professional home staging uses property styling techniques that appeal to target buyer demographics to make the home look its best and stand out from the competition. With staging, furniture and accessories are brought in and artfully placed to highlight aspects of the home. Unlike virtual, actual staging helps create an emotional connection with buyers and a sense of hospitality that they will find appealing in the home.

Most people look at real estate listings online first when shopping for a home. Virtually staged photos may spark initial interest online, but often appear misleading and ineffective when a vacant home is viewed in person. The home may also require more updates than what is shown in the photo, reducing the perceived value of the home. Potential buyers visiting the home may still question the size of the space as well as the placement of the furniture, as there is no starting point without actual furniture. Staging is effective when it romances the buyer personally. They need to fall in love with the home and develop a sense of “at home” to decide that it is the home for them.

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