Which is the most effective first contact with a potential customer – email or phone?

Which is the most effective first contact with a potential customer – email or phone?

Which is the most effective first contact with a potential customer – email or phone?

I think it really depends on your approach. In my case, I generate about 2,000 subscribers over the Internet each month, so trying to contact all of those individuals over the phone, unless I had a huge telemarketing room, would be absolutely impossible.

For me, the first contact will be email and there is indeed a qualification process. A lot of people get on my email list and realize they don’t really want what I have to offer, so they unsubscribe themselves. Indeed, this is good; if you’ve been in sales, you know that it’s not necessarily about how good your product is, but how well you can communicate how good your product is to the people who need it.

If you’re talking to people who don’t need you, then you’re really just wasting your time. It doesn’t matter how good your pitch is, so I really use email to qualify people and see who really wants to learn more, and then we can get it on the phone.

The email process allows me to pre-qualify before I get them over the phone. You see, I spend several hundred dollars a month with aweber and they send about 20,000 emails some days for me and it takes me about 5 minutes to sort through that email each day – but if I get on the phone and spend an hour with someone – that’s what it costs me. I only have about 30 hours a week that I can spend on the phone – and so I want to be absolutely sure that if I’m on the phone with someone, they’re qualified to talk to me.

If you’re not qualifying leads before you get them on the phone, you’re probably not making as many or as many sales as you should be able to. There are really simple ways you can automate the prequalification process using aweber or other autoresponders.

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