Why the next phase of mobile app development is industry-driven
Introduction
Mobile apps ushered in a new era of using tools and resources from the comfort of our palms. This field is not labor intensive and therefore has witnessed exponential growth in just a few years. What started as a small measure of providing entertainment and information has spread to business-related applications. Some of them are illustrated in this article.
Development in mobile applications
As mentioned in a previous article, mobile app development has gone beyond the gaming and entertainment space. Businesses are taking multiple measures to keep pace with market realities, balance their books, and leverage more prospects to grow their revenue, both organically and inorganically. Mobile apps are one such Eldorado that scores several positive points for businesses. These are:
- Productivity
- Marketing
- Accessibility
- Data storage
- Customer Loyalty/Brand Equity
Many applications answer the questions raised above. But time demands some progress in this area. The next set of breakouts is likely coming in these avatars:
Mobile Wallet: Now you can use your mobile phone to make purchases or pay bills. Swiping against the product barcode or entering your mobile number as authentication are some of the commonly used payment methods. The back-end infrastructure, whether physical or cloud, stores your financial data or electronic currency. This continues to authorize the purchase and debit the appropriate amount. You receive a purchase order confirming your successful mobile payment.
Many forms of payment using mobile devices are currently being developed in the labs of mobile application development companies.
Messaging/Chat Sync: Apps that seamlessly sync your chat or messages across devices are now available for a penny. Carrying out instant synchronization of chat data and contacts between different mobile phones or communication devices is the USP of these mobile applications.
Social Networks: With more and more users joining social networks every day, social media companies have been looking for ways to keep users engaged and access their social network accounts anytime, anywhere. Restrictions imposed on the use of social networks during work proved to be another nuisance. Enter internet connectivity in mobile phones and it has created a huge opportunity for mobile app development companies that create apps for these social media. These apps can be downloaded or sometimes loaded into smartphones. Users just need to call up these apps, log in as they would on a desktop/laptop, and start using social media. It’s so simple! Common functions like post/image sharing, searching, tweeting, status updates and account/privacy settings can also be done through these apps. No wonder technology watchers are reporting a rapidly growing trend in the use of social networks via mobile phones.
Business Apps: Perhaps nowhere is the trend in mobile app development more pronounced than in apps for business use. The development of mobile applications in sectors such as healthcare (mhealth), banking (mbanking), retail (mretail) is rapidly gaining industry recognition and has created a new requirement for infrastructure to support the mobile application ecosystem. Apps to check eligibility for prenatal care, a patient’s medical history, authorize a bank account to invest in a different portfolio, or check the reward status of a major retailer illustrate the advancement of app development to meet niche or customized needs.
What else…
As the world moves to push ICT (information technology entertainment) into smaller devices, mobile apps will play a bigger role. With the advent of cloud computing, data storage is no longer a problem. Whether it’s cutting-edge apps for business or apps to stream videos faster, the trends in the mobile app development space seem bright and ongoing.
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